+39 333 9571138
Brand Strategy : Creativity : Insights : Ethical Marketing : Ideas
CORE SKILLS
An eclectic and highly experienced branding professional, I worked on the positioning of top international brands and on an important list of high-level advertising & marketing campaigns with the most talented and experienced professionals of the communication scene in London. Over the years, I've helped brand leaders and marketing teams create engagement with their audience through innovative, inspiring and unconventional branding projects.
I provide a range of branding, marketing and creative tools to meet a vast list of needs from my clients. I strive to provide professionalism, creativity, and problem-solving strategic thinking that will help both brands and business grow. I apply to projects analytical approach, imagination and insightful strategic thinking. As well as my methodology is solid and always data&insight-driven, the creative output and ideas are bespoke and tailored around each client's needs.
Specialties:
- Creative Strategy & Brand Planning
- Consumer Engagement, Ideas Generation & Content Creation
- Consumer Insights, Socio-Cultural Insights, Market Trends & Innovation
- Expert in Youth Cultures, long solid experience with Millennials & GEN Z engagement
- Experience with Surf&Skate Cultures, Youth Influencers across music/arts/sports
- Experience in Wellness & Yoga Culture, Eco-Sustainability communities
BRAND STRATEGY
I offer a unique professional perspective at the intersection of ATL & Digital media and marketing strategy. I don't think about the media first but I consider the brand and its own personality and consumer target as a starting point. Engagement and relevance are my key objectives. I enjoy brainstorming creative ideas with clients and using my marketing experience to ensure they get the most out of their strategy. The aim is to help each business grab the attention of real people in an oversaturated media world.
INSIGHT & RESEARCH
People-centric approach, data driven and insights obsessed. My methodology starts with analysis, research and deep understanding of people latent needs, drivers of behaviours, barriers to brand loyalty and socio-cultural insights. My mind offers a humanistic approach in a world too mediated by devices. We still need to talk to real people even if the media are taking over, the big ideas are still the ones that truly conect with people emotions.
CONTENT MARKETING
The idea is king. Creativity and imagination are a powerful mix to win the hearts of consumers, people really. At the core of each project and winning strategy there must be amazing content, inspiring creativity, vibrating ideas that help build engagement and relevant connections with poeple, much beyond consumption of products. This is what really makes my strategy and my approach to branding so powerful, ideas that make sense, creativity with roots in business strategy and marketing objectives.
CONTACT
Get in touch for more info